Finding a new apartment is often stressful and overwhelming, but most renters are searching for a lot of the same things: a convenient location, desirable amenities and a functional floorplan. 30 West Apartments in Bradenton, Fla., checks all the boxes, but it’s the property’s exceptional on-site management that makes this Timberland Partners community a standout among competitors.

The property maintains 4.3 stars on Google and hasn’t received a negative review in more than a year. Tiffany White, 30 West’s property manager, said the community’s reputation within the area, as well as its online reviews, are a driving factor in maintaining high occupancy throughout the year. Since Timberland Partners acquired the asset in 2015, on-site property management has made an effort to develop a working relationship with the sports director at the State College of Florida- Bradenton (SCF), located just a mile from the apartment complex. Over the years, the close relationship with the sports department at SCF also led to an uptick in word of mouth referrals across campus. White said her property management team’s goal is to always make their residents feel like they’re coming home.

When the pandemic hit, White said the support from Timberland Partners enabled her team to take proactive steps to maintain occupancy, while making sure residents and staff remained safe. To maintain the same level of customer service, which routinely makes the property stand out amongst competitors, White said the team created virtual tours and welcome videos for new residents so they could explore the complex and get to know the on-site team.

For current residents, White and her team reached out via email to provide a resource for any residents struggling to make rent or utility payments during the pandemic. 30 West was proactive during this time, pointing residents to the local non-profit, Turning Points, which offers rent and utility assistance to those who’ve lost their job.

30 West Apartments is a prime example of why Timberland Partners is committed to managing all of the properties we own, and only the properties we own. This property’s exceptional customer service and proactive approach help make the community stand out among competitors, and that has ultimately led to a 5.2 percent average annual rent growth since acquisition.